The Church Doesn't Want To Be Called "Mormon"... Has It Worked?

Looking at Google Search Trends patterns since the church name change in 2018

Introduction

In October 2018, after some time of the "I am a Mormon" campaign, they pivoted to only wanting the church to be identified as "The Church of Jesus Christ of Latter-day Saints." I wrote this post in curiosity of how well this change has been adopted by others - now having been almost 6 years since the announcement.

Data

One great source of data…